A brand is not the logo. It is whether a new customer understands you, can reach you easily and trusts what they find. Answer each question honestly—“partly” counts as no.
The five universal checks
- A new visitor can tell within five seconds what you offer and who it is for.
- Your name, contact details, hours and services match on your website, Google profile and social pages.
- Every enquiry—call, WhatsApp or form—has a named owner and gets a reply the same working day.
- You know how many enquiries became customers last month.
- You ask every customer for honest feedback the same way and reply to reviews.
Three checks specific to pharma & medtech
- Every product claim links to an approved source and a named reviewer.
- Healthcare professionals and the public reach different, appropriate information.
- Corporate, product and therapy-area brands follow one clear hierarchy.
What to fix first
- Mostly “no” on the first two: start with brand clarity. Build an audience-specific information architecture.
- “No” on enquiries and follow-up: fix the customer journey. Create documented review gates and a source-of-truth library.
- “No” on feedback and trust: start with information accuracy and a response process. Use an appropriate B2B requirements flow.
Take the interactive version to get a score out of 100 and your weakest area. The score is calculated in your browser. A follow-up enquiry is separate and is sent only if you choose to submit it.
Want this checked for your pharma manufacturer?
Every published claim connected to an approved source and version. Start with diagnose the problem from ₹40,000, or take the free two-minute brand check.
